Die With a Smile
Brand Strategy | Visual Identity | Packaging
Die With a Smile is a bold and unconventional perfume brand that dares to make the fragrance an unforgettable experience. Specializing in uniquely captivating scents, they craft perfumes that evoke deep emotions, lasting memories, and an irresistible sense of intrigue. From darkly romantic blends to electrifyingly fresh compositions, every bottle is designed to surprise and delight, ensuring there’s a scent to match every mood and moment. Their rebellious yet playful spirit is infused in every drop, celebrating the beauty of contrast—where mystery meets joy, and elegance meets mischief.
Project Goal: Develop a striking and memorable visual identity for Die With a Smile that embodies its daring and charismatic personality. Create a brand strategy that sets it apart from traditional perfumeries, ensuring the design feels as bold, energetic, and evocative as the fragrances themselves.
A striking, custom font that reflects the bold and unconventional nature of the brand, embodying its daring and evocative essence. A sleek, minimalist design approach that captures the intensity and intrigue of each fragrance, using sharp contrasts, abstract forms, and refined details to create a visual identity as unforgettable as the scents themselves.
